About us

Our mission is to empower insurance companies, providing them with tailor-made experiences for the needs of their current and future clients

Get to know us a little better

Bdeo was founded in 2017 by Julio Pernía, an entrepreneur with a lot of experience in building B2B Saas companies within the insurance industry. Later, Ruth Puente joined as founder, and little by little more people joined the team, until we became what we are today, a multicultural team based in Spain and Mexico, with extensive experience in the insurance industry.


The team grows and strengthens, on the one hand, with the support of several of the most important European venture capital funds in the Fintech & Insurtech field. On the other hand, with the fighting spirit of all the members of the team, who work every day to strengthen the links between insurers and their clients.

Our values

Think big & be bold

dreaming of a grand Bdeo.

Always go the extra mile

seeking excellence.

We care about each other

and grow together.

Laser-focused on customer success

building a strong relationship.

Do you want to be part of the Bdeo team?

Do not hesitate to contact us, we want to meet you.